NEWS & UPDATES
SNEAKERS & TECHNOLOGY
Music, art, design, fashion and culture as a whole have created the perfect climate for the rise of sneaker culture. The release of a new sneaker creates more and more "hype" (or hype).
In fact, people, also referred to as "Hypebeast", do everything and spend incredible amounts to grab the latest, most coveted and exclusive trend model.
The world of tech and sneaker culture may seem like two distant worlds, but they are not at all
or no longer as believed.
Technology and Design come together to create exclusive and avant-garde sneakers, creating new realities that go beyond trends, enhance performance and adapt to the needs of an athlete; they give life to shoes with sustainable materials, or unexpectedly to shoes made to measure thanks to 3D printing.
The intersection of these two worlds is still in its infancy, nevertheless companies, such as Nike, have already released sneakers that give us a hint of what the future may hold in this new field.
If you consider yourself a HypeBeast or a lover of the tech world, you will surely be curious to see some of the most technological and advanced sneakers currently on the market.
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NIKE ADAPT BB & NIKE ADAPT HUARACHE
A revolutionary lacing system that electronically adapts to the shape of your foot, to offer you the right fit in every game, at every step.
Adjust the fit, change presets, customize the lights, check the battery level and much more, all from your smartphone.
New Siri shortcuts make it easy for you to control your shoes as you walk.
Refilling your shoes is super easy: just put them on the mat and watch the lights change.
If the battery runs out while wearing them, you can still untie your shoes and take them off.
Source: https://www.nike.com/it/adapt
TRIPLE BLACK EDITION EP 01
A new invention that comes from America. Droplabs, a Los Angeles-based company specializing in audio, has created a new type of shoe that intends to make music heard not only through the ears but also through ... the feet.
DropLabs created the Triple Black Edition which uses a patented technology inserted in the center of the sole.
The audio track can arrive in stereo directly to the feet through the connection of the shoe with any device via bluetooth in order to perceive the bass in a deep way through the whole body.
Source: https://droplabs.com/
NIKE MAG - BACK TO THE FUTURE
Clearly inspired by the sneakers worn by Michael J. Fox in the movie "Back to the future", the new Nike Mag are real futuristic sneakers, with automatic lacing. In fact, the system detects what the need is and tightens the shoes to the right point, an important factor for the world of sport. The Mags are part of a very limited series, in fact only 89 pairs have been released on the market.
Source: https://news.nike.com/news/how-to-get-the-2016-nike-mag
THE INFLUENCE OF MUSIC IN SNEAKER CULTURE
The music-streetwear binomial dominated in such a way as to be able to determine the birth of real stylistic cult phenomena revolving around the figures of the most successful international artists.
Among the most influential collaborations we have identified are 5 world-famous artists:
Kanye West with his Yeezy streetwear line in collaboration with Adidas;
Travis Scott and countless collaborations with Nike and Jordan;
J. Cole and his first collection with Puma;
Kendrick Lamar and one of his versions of the Nike Cortez;
Tyler The Creator with a very dynamic release in collaboration with Converse.
SOURCES: https://www.complex.com/sneakers/2020/01/power-ranking-rapper-sneaker-collaborations/drake
https://www.collater.al/rs-dreamer-collaborazione-jcole-puma-style/
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KANYE WEST IN COLLABORATION WITH ADIDAS
Adidas Yeezy is the name of the official collaboration between Adidas and the US rapper Kanye West for their line of sneakers started in 2015. There are several models of yeezy including 350,750 and 950 while the most recent models are the yeezy 500, 700 and 380 with different colors available. Kanye West's line of sneakers looks like a real gold mine, in fact his sneakers are among the most expensive in the world. Why are you wondering? Being limited editions, Kanye West's Yeezys increase their value with the passage of time, they are a real cult phenomenon, for others a passion for collecting sneakers.